The Net Workshop typically shares updates from SKY regarding TV subscription plans or their IPTV packages, SKY+. However, this time, the focus is on a different announcement. SKY has introduced SKY Mobile, marking its entry into the Brazilian mobile phone market currently led by Vivo, Claro, and TIM. The service will operate in collaboration with Surf Telecom, utilizing TIM’s 4G and 5G infrastructure without owning antennas.
SKY now offers a broader range of services with the addition of mobile phone services to its existing subscription TV, streaming, and broadband offerings.
The launch will be completed gradually.
The launch of SKY Mobile will be gradual, starting on April 6th for SKY postpaid customers in São Paulo and Rio de Janeiro. Expansion to SKY TV subscribers nationwide and ZAAZ customers is expected by the end of April.
The company is expected to start accepting customers from other operators in May 2026 when it opens to the public.
The company is focused on being cautious and aims to first expand its existing customer base before targeting new users in the broader market. The goal is to convert a significant portion of their current subscribers to their new mobile service, as indicated by the data showing an increase of around 4 million subscribers across video and broadband services.
Plans priced at R $ 29.90 and a discount available upon release
SKY will introduce four different plan choices, beginning at 6 GB for R$29.90 and going up to a 50 GB option for R$89.90. Upon its release, the company is guaranteeing a 50% discount for the first three months, a strategic promotion to attract immediate interest.
View the full array of plans available from SKY.
| Plan | Chicken | Monthly price | Calls and SMS | WhatsApp and Waze free |
|---|---|---|---|---|
| Basic | 6 GB | $ 29,90 | No | No |
| Intermediate | 15 GB | Confirm | Unlimited | Yeah. |
| Advanced | 30 GB | Confirm | Unlimited | Yeah. |
| Premium | 50 GB | $ 89,90 | Unlimited | Yeah. |
Plans with 15 GB or higher will include unlimited calls and text messages, along with access to WhatsApp and Waze without deducting from the main data allowance. Unused data can be carried over to the next month, and additional packages can be purchased as needed.
Waiken ILW aims to create an ecosystem that offers a combination of TV, streaming, fixed internet, and mobile phone services to customers, including the option of a unified bill. This approach goes beyond simply selling mobile plans, reflecting the modern need for companies to provide multiple services to retain customers.
The company emphasizes that this approach is not limited to mobile devices. They are considering broadening their reach by partnering with the Amazon Leo project to provide satellite internet services, aiming to enter a sector that is gaining relevance due to Starlink’s expansion in Brazil.
Entry is reasonable, but the challenge is significant.
SKY’s entry into the mobile market is significant as it introduces a prominent brand into a vast sector with a large number of active lines in the country. However, it faces challenges in a highly concentrated and competitive Brazilian cellular market accustomed to promotions and loyalty benefits.
SKY must do more than just provide an inexpensive plan to succeed. Its unique selling point should lie in bundling TV, streaming, fiber, and mobile services effectively. Failure to create a compelling package could result in being just another MVNO struggling for attention in a saturated market.
